StyleChat by Dovecote
The Dovecote Woman
As a buyer and merchandiser for Dovecote, our focus is to bring relevant, wearable, practical/packable glamour to over-40 women, who care less about fashion as a statement and more about chic personal style. This is reflected in all departments of our shop, from what she wears to how she entertains, to gifts she selects to the accessories in her tote bag. Our customer is a mature, “real” woman who, while of the age to consider what’s “age-appropriate,” is never going to stop looking chic and having fun. At 62 years-old with a stylish 87 year-old mother, two stylish 50-something sisters and three fashionable 20-30 year-old nieces, I am our customer.
– Daneen, Dovecote Buyer & Merchandising Manager