We welcome Emily Joyner with this outstanding selection of modern eyewear - an instant wardrobe update this season!
Fetch founder Ann Sacks once believed that expensive designer frames were the only alternative to the unattractive, disposable drugstore readers that she had been reluctantly wearing out of necessity. She, like the rest of us, finally bit the bullet and paid way too much for a “designer pair” which she promptly misplaced a few days later! With business savvy honed by her years as a designer tile maven, Ann began to unravel the optical industry and quickly found that high frame prices were not driven by the cost of materials, but rather by huge mark-ups and designer licensing fees levied by a few huge corporations that controlled the majority of the eyewear market.
Undaunted, she set out to find quality suppliers and manufacturers who could help her create an independent line of well designed, well crafted frames at a reasonable price point. In 2004 she launched her new venture as Amy Sacks Eyewear with a collection of stylish reading glasses sold through department stores and boutiques. The business began online sales in 2006 to better serve customers, and in 2010 prescription eyewear was added to the lineup.
The ultimate goal of this optical adventure has always been to provide long term funding for animal welfare – a cause near and dear to the Fetch founder’s heart. In 2012, Ann Sacks Eyewear was renamed Fetch Eyewear to better communicate their mission and their commitment to donate all corporate to the Pixie project in support of animal rescue, accessible veterinary care and education programs.