Meet The Fitch Creations Team

Meet the individuals behind Fitch Creations, Inc., the family company that created Fearrington Village.  Fitch Creations continues to own and run the businesses in the Village Center, such as the restaurants, inn, spa and shops, and continues to build custom homes for customers moving from over 40 states to Fearrington.

R.B. Fitch - Developer
R.B. and his late wife, Jenny, purchased the Fearrington dairy farm in 1974 and started the converting the farm and surrounding land into a country village. The original farm house and outbuildings now house the shops and restaurants of the village center, while over 1200 families have homes nestled in the surrounding woodlands and fields. Learn more about R.B. Fitch.

Greg Fitch - Vice President
After working in various roles at Fearrington in high school, Greg Fitch rejoined the family business in 2006. For the three previous years, Greg constructed vacation houses on Long Island’s East End. Prior to that, he worked in New York, most recently for Random House, Inc., managing several corporate departments. After graduating from Georgetown University, Greg served as a staff assistant in the White House under President George H.W. Bush, and then earned an MBA from the Northwestern University.

Keebe Fitch - Public Relations
Keebe has been a part of the family business since the early 1980's. In addition to earning a B.A. in History from UNC, she also recently received an MBA from Kenan Flagler's Business School. In 1989, Keebe opened McIntyre's Books, and continues to manage the store. Her involvement in the company has grown to include public relations and Secretary Treasurer. 

Sarah Matista - Marketing Coordinator
Sarah joined the marketing department at Fearrington Village in 2005 after earning a B.A. in Journalism and Graphic Design from the University of North Carolina at Chapel Hill. She became Marketing Coordinator in 2008, overseeing the website, Fearrington's Facebook page, and promoting the village's shops, country inn and restaurant, and residential real estate offerings.

Bobbie Gautney - Accounting Manager
Bobbie joined Fearrington in May of 1999 as a Job Cost Accountant and was promoted to Accounting Manager for all Fearrington businesses in 2001. Bobbie oversees all aspects of the accounting for Fitch Creations including preparation of financial statements, insurance procurement, and 401k Administration.

Samantha Robinson - Human Resources and Benefits Manager
Samantha joined our Accounts Receivable department in 2003 and was promoted to Human Resources and Benefits Manager in 2005. She earned her B.S. in Business Administration from NC Wesleyan College in May 2007. Samantha is a member of the Society for Human Resource Management and is also an active member of the local Triangle Chapter.

Daneen Griffin - Merchandising Manager
Upon graduating from UNC-Chapel Hill in 1977 with a B.A. in Business Administration, Daneen worked for Fitch Creations for 6 years, soon after Fearrington began. Among her enduring contributions: identifying the Belted Galloway cows that subsequently became our unofficial mascots while on a visit through New England, and illustrating Jenny Fitch’s Fearrington House Cookbook. In 1983, Daneen relocated to Charlotte to become marketing director of Merrill Lynch’s real estate operations in the Southeast. In 2007, she returned to the company and oversees merchandising and visual displays for our shops. Daneen also contributes to our Village blog, CHATTER.