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It all began with a pair of dress socks at a mutual friend’s wedding in Sweden – or, rather, two pairs: one striped, and the other bold pink.
Soon-to-be co-founders Adam Schoenberg and Cory Rosenberg bonded over their shared disgruntlement with men’s accessories, so the two set out to do something about it. Their hook + ALBERT brand began with the the idea of making the most luxurious, best-fitting dress sock on the market, but has since expanded to include loafer liners and colored shoelaces, elbow patches, lapel flowers and ties. This gear is for guys who truly appreciate the art of dressing.