We were so excited to chat with Edda Jockish, a designer for the German line, Elemente Clemente, who is coming to Fearrington Village for a trunk show at Dovecote this weekend. Here’s what we learned about Edda and this fabulous clothing line!
What can you tell us about your clothes from Elemente Clemente?
Our clothes fit a variety of bodies, with both fitted & relaxed styles. We choose great fabrics (often from Italy and Germany) with fabulous detailing and workmanship. The entire line coordinates with every piece so finding the perfect outfit is easy!
How do you view your personal style?
I’m always layering and trying to avoid “basic” pieces. I look for special fabrics. I have some favorite outfits, which might show my style. One is based on the Crash skirt, which I combine with a structured jersey if I can, to avoid the plain, “normal” shirt quality. The Crash skirt can also be paired with the Vine shirt, or with stripes like the Hetta shirt, or with a boiled wool top. Last but not least, the beautiful Drama Jacket in boucle add the final touch.
Where are your clothes produced?
Everything is produced in Europe (Italy, Poland, Germany). When we work outside of Europe we choose to support Africa. We have a partner in Tunesia, a country which has a longer history in textile industry. For us, as an European-based business, it’s very important to offer work in Africa because of the poverty and unemployment there. The best way we can mediate this situation is to help create work opportunities in Africa.
How did you get involved in the fashion industry?
I’m actually an architect. I worked for the German line, OSKA, designing for their stores all over the world, including their flagship store in NYC. The OSKA owner realized quickly that I was a diligent worker and he could count on me. One day he asked me if I‘d be interested taking over the responsibility of their US market, which hadn’t developed yet. At that time I had already been doing architecture for more than 20 years, but it smelled like adventure, so I said yes. I have never regretted my decision.
What has been your inspiration this season?
Elemente Clemente generally tries to be timeless. You can always mix pieces from different seasons very nicely. Even colors from different seasons will work together, as we usually don’t have really bright colors in our collections. Fabrics will work together over all seasons, this means that we have some basic fabrics and we have some special fabrics for certain areas. For example, boiled wool, which is typical for Germany, being at the border of the Alps. Natural fabrics, such as cotton, viscose, wool, are used mainly in South Germany. We have also used a high end microfiber, which comes from sports wear, is very breathable and can be recycled.
What is your favorite piece from your collection and why?
Oh, that’s a difficult question! If we are talking about great design qualities, I think that the Trixi Pullover and the Moonlight skirt are very special.
My next favorite, which I personally love (and wear), is the Latifa skirt. It’s a very feminine and versatile piece. Dress it up and dress it down, there’s many possible combinations.
Do you have recommendations on styling items from your collection?
I think that we all like to be different, so each of us should find her personal style. Our collections have many pieces, around 150 pcs, which makes it easy to create ensembles. You can wear our items in a conservative way, or you can wear asymmetrical, slightly unstructured pieces.
During the day I often wear a skirt, like the Latifa tulle skirt, which might be considered dressy. I wear it with leggings and a non structured top, and it looks great.
One of my favorite outfit stylings is the Cover skirt in tulle with a casual pullover, an asymmetrical microfiber top – creating a dressed up look.
Stop by Dovecote this weekend to meet Edda and shop the Elemente Clemente collection. We look forward to seeing you there!